Top 8 Pricing Courses for More Profitable Pricing Decisions

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If you’re looking to properly price your products, services, or even events in order to drive both your revenue and your profit, then look no further. We have compiled a list of some of the best pricing courses available online at the moment so that you can make more profitable pricing decisions.

Setting prices isn’t an easy task. If your prices are too high, you can miss out on valuable sales. And if your prices are too low, you run the risk of missing out on valuable revenue.

Luckily for you, we have made the pricing process easier for you. There are plenty of pricing models and strategies out there that have already been tried and tested. You just need to find the one that fits your business model and suits your revenue goals as well as your customers.

Whether you’re a business beginner or a pricing professional, the following courses have been carefully designed to help you determine the most profitable pricing decision for you!

PRICING PSYCHOLOGY TECHNIQUES FOR SALES PROFESSIONALS | LORMAN

Looking to gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research? Then Lorman have you covered.

Lorman understands the power that customers of today hold. Information has become so freely available on the web due to mobile technologies that customers understand price and value before they even speak to a salesperson.

This has complicated the sales process therefore, requiring the use of psychology to understand buyer resistance, sales resistance, and closing the sales gap.

If you and your sales team find that you need an extra hand closing more sales and desire to meet less resistance then this is definitely the course for you. Psychological pricing is nothing more than understanding how pricing your products and services relative to your consumers provides value to your product.

Enroll today and start closing more business than ever by understanding the importance of effective pricing!

SMART MARKETING WITH PRICE PSYCHOLOGY | UDEMY

Designed and created by Andrew Luttrell, a professor of social psychology and host of the Opinion Science podcast, this all-inclusive course will teach you online marketing success with fundamental psychological pricing research for your business and marketing.

This is currently one of Udemy’s bestselling courses with over 8,100 students already enrolled. The course covers 3 hours of on-demand video content, with 6 awesome downloadable resources.

By the end of this course you will have learnt how to price products or services in a way that maximizes revenue, run promotions that make people think they’re getting amazing deals, understand how consumers perceive and think about prices, and think about your full set of products and services in ways that maximize earnings.

Getting customers to purchase something is hard. There are so many things that are running through a customer’s mind that determine whether or not they are going to buy something.

This course will teach you through scientific research in psychology to uncover tricks and hacks that you can apply to increase sales through pricing strategy.

What the reviews are saying:

“I found this course fascinating! Some of the content seemed obvious (we see it all the time when shopping) but a large part was brand new and very interesting. Everything was presented in a concise way starting with context and then presenting results & graphs. In addition, the instructor has a nice mellow temperament that made the whole thing very pleasant and fun. :-)” – Christos K

“Excellent course! Engaging, enjoyable and wildly enlightening when it comes to these hidden programs in our minds that we don’t take time to realize just how embedded they really are. Thanks Andy – great job! I can’t recommend this course enough because it was so valuable to my business and I.” – Adam

BUS050: INTRODUCTION TO ENTREPRENEURSHIP LL (ELECTIVE) | K12

This well-rounded entrepreneurial course incorporates elements of sales methods, financing and credit, accounting, pricing, and government regulations. You will have the opportunity to refine your technology and communication skills in speaking, writing, networking, negotiating, and listening.

This course also gives you the chance to enhance your employability skills by preparing job-related documents, developing interviewing skills, and learning about hiring, firing, and managing employees. You will develop a complete business plan and presentation for potential investors.

Pricing is covered in section 2 where you will learn about variable and fixed costs, considerations in setting a selling price, minimum selling price and break-even point, and external pricing factors.

You will learn to calculate mark-up, identify differences between elastic and inelastic demand, and determine pricing strategies.

This includes strategies such as psychological, unit, product line, promotional, and penetration pricing. You will be given real-world applications of the skills you are learning.

PRICING STRATEGY | COURSERA

Coursera and IE Business School have teamed up to bring you a pricing course like no other. They believe that pricing is one of the most important but least understood marketing decisions. So, they have put together the perfect course to help you learn and practice concepts, techniques and getting to grips with the latest thinking on assessing and formulating pricing strategies.

By the end of this course you will be able to analyze how firms attempt to capture value, as well as profits, in the revenue they earn. You will also be able to contribute to the process of formulating pricing strategies for your very own products and services.

This course also offers an additional section on pricing dynamics and the reaction to and by competitors. This is highly valuable knowledge and can be applied to your day-to-day professional life.

Martin Boehm is an IE Professor and Dean of the Business School with over 10 years’ experience. Your educational journey is guaranteed to be thought provoking and filled with informative content. Be sure to check out this incredible opportunity by following the link below.

What the reviews are saying:

“I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.” – AJ

“Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.” – SR

HOW TO PRICE CONSUMER PRODUCTS (FMCG/CPG)? | UDEMY

Join Udemy today and learn how to price consumer goods and understand the financial impact of your decisions.

This is one of Udemy’s bestselling courses with an overall rating of 4.4 out of 5 and so far over 1,000 students have enrolled for this course.

Over the duration of this short-course, you will learn how to create and document a winning pricing strategy for consumer products, understand how key elements of the pricing strategy impact a product P&L, as well as gaining a sound understanding of the 6 key factors that influence a consumer pricing strategy.

By the end of this course, you should have a good understanding of how large consumer brands set and manage product pricing in the real world. So, what are you waiting for? Enroll today!

What the reviews are saying:

“The course content is a perfect match for me basically because it is concise and is of good quality. It touched on concepts such as the factor that influence a pricing strategy of the Company as well as key components of a pricing strategy. It offers the fundamentals for determining what the right price of a product should be as well as the importance of making the right pricing decision at the appropriate time. The illustrations and examples that were used in explaining the concepts were able to provide more insights that enabled more understanding of the concepts that was being taught.” – Raymond U Egbufoama

“Fantastic! Great thorough overview on pricing. Learned a lot and has gave me confidence in the large company I’m at in difficult times with new business and digital strategies of recent. Helps me understand , thanks :)” – Adam White

PRICING AND COST ANALYSIS IN PURCHASING | LORMAN

Join Lorman’s Pricing and Cost Analysis in Purchasing course today to learn different price-setting strategies and review price and cost analysis to ensure you’re creating the most value for your organization.

One of the most important and complex decisions a business or organization has to make is how much to pay for its items or services.

Pricing decisions need to be taken into careful consideration when buying industrial products and services, the same goes for the selling price of a product or service. Prices of products needs to cover costs of production, promotion and distribution etc.

This course will teach you how to obtain the most efficient and acceptable prices while taking into consideration the current market conditions and prices associated with quality levels required for the buying firm’s needs.

By the end of this course you should be able to conduct an objective price-cost analysis to ensure that you are obtaining the best value while taking into account delivery time, acceptable quality levels, and in the appropriate quantities.

PRICING STRATEGY OPTIMIZATION SPECIALIZATION | COURSERA

Learn to set prices the way experts do, and master pricing strategies used by global consulting and academic leaders through this Pricing Strategy Optimization Specialization course offered by Coursera and the University of Virginia.

The course runs for approximately 4 months, requiring 3 hours per week, over which you will learn how to utilize the strategic power of pricing to set profit maximizing prices, cost and economics in pricing strategy, how to leverage knowledge of customer value to develop a pricing strategy, and marketing and computer pricing models that inform pricing decisions.

You will be learning from Boston Consulting Group’s global pricing experts and the University of Virginia Darden School of Business faculty so you will be in great hands throughout the course.

By the end of this specialization, you will have a portfolio-building presentation that demonstrates your ability to price strategically, as well as practical experience of profit maximizing process to improve price realization in a variety of real-world scenarios.

What the reviews are saying:

“The truth is that I love learning – I’m always seeking new opportunities to learn. The quality of content on Coursera always exceeds my expectations.” – Natalie H.

“My courses taught me to pick up new ideas quickly and apply them to real-world problems. Today, my certificates make me stand out from the crowd.” – Praveen K.S

PRICE TO PROFIT: PSYCHOLOGY AND SCIENCE OF PRICING | UDEMY

Improve your business profitability by intelligent technics of scientific and psychological pricing influence marketing through this Price to Profit: Psychology and Science of Pricing offered by Udemy.

Over this short 2.5 hour course, you will learn various disciplines such as prices that maximize profit, learning how consumers perceive price and think about price, how to run sales promotions to be the winner, universal rules of pricing and different pricing strategies, how to fight price wars and the dynamic pricing from airline industry and online sales.

This course follows closely with the science and art of pricing that digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus.

The only prerequisites are an open mind and an aptitude for learning. So, join today and use your pricing as a powerful weapon to increase sales and more importantly your profit.

What the reviews are saying:

“Great program on pricing concepts that lays out the fundamentals, and advance topics for all to understand.” – Paulo Castaneda

“Very informative course. To be honest I did not know so many factors go into pricing a product/service. This has definitely helped clarify all of these aspects to me!” – Mustapha Chafic