So, you chose to chase a career path in sales? Well, good for you! Not only does every company need good salespeople, but selling can be implemented in all aspects of life.

When we present an idea, we need to sell it.

When we’re convincing a friend to go see a certain movie with us, we need to sell that idea. When we’re applying for a job position, and the interviewer asks us questions about ourselves, we need to what? That’s right, we need to sell!

Even though you might think of yourself as someone, who is an experienced salesman, getting a job can prove to be quite tricky. Every step needs to be done right in order for you to get that position.

One of the first and most important steps in getting your dream job is writing an excellent resume and today, we are here to help you do exactly that.

We will cover all the in’s and out’s of writing a resume for the position of a sales manager.

Without further due, let’s get to it!

Sales Manager Resume Example


Sales Manager Resume Sample



Every resume should begin with the personal info section where you give clear information about yourself as a candidate.

The information you give here is pretty much very straightforward, and you may be thinking to yourself “Why do I need to read a guide on how to write the personal info section? I know my own personal information very well.”

Well, even though this might seem obvious, trust us when we say that a lot of people get this part wrong. It happens a lot actually, that people fill out some of their information unprofessionally or in the wrong way and that costs them a job opportunity.

So, to make sure you don’t make the same mistake, we will go through some examples of the right and wrong way to fill out a certain part of the personal info section.

Hopefully, by reading this part, you will be aware of those small mistakes you should be on the lookout for.

Let’s begin!

Full Name

Your name should definitely be the easiest field to fill out. Yet, some people still manage to complicate it. Don’t put any funny nicknames that will make you seem unprofessional. Keep it simple and the recruiter will love it.

Jane Felson
Jane 'sales wonder woman' Felson


If your line of work is more concrete than just a sales manager, feel free to write it so.

Recruiters appreciate precision. For example, if you specialize in digital, write that you are a digital sales manager in the professional field. If you did various jobs during your working experience, don’t worry. Writing down that you’re a sales manager still works.


If your picture isn’t professional, don’t expect a call for an interview. Pictures of you at a social event or you at a cooking class simply won’t cut it when we talk about resume photos.

Headshots are always the best and safest types of photos you should use in your resume. Just make sure that the quality is good. It doesn’t have to be billboard quality; the rule of “no pixels” applies here.

Phone Number

If you don’t want to leave your phone number in your resume, your potential loss is huge.

Keep in mind that, even though it is 2019 and the majority of us prefer digital channels of communication, there are still people who prefer the good old phone call.

The interviewer might try to reach you that way, and if you don’t answer, it will leave a very bad impression. So, our advice is that you write down a phone number you will check regularly. Don’t say we didn’t warn you!


Your address can be left out of the resume but bear in mind that some recruiters want to know how far away you live, in case you might need help with transportation to work.

Also, they might need to relocate you, and they would like to know that in advance.

E-Mail Address

The chances are, you will receive further information about the selection process by e-mail, so make sure that you write down your actual address which you are going to check regularly.

By regularly, we mean at least once a day. Leaving an e-mail from a company unanswered will make you look very unprofessional in their eyes and will take a lot of work to make up for. Like with phone calls, don’t say we didn’t warn you!

Social Media Profiles

We always advise people to share their LinkedIn profile with their potential employer.

The reason is simple – think of LinkedIn as your broader resume. You would want for the recruiter to see everything you did in your working experience, wouldn’t you? Well, they can see just that on your LinkedIn profile.

Facebook and Instagram are optional, especially Instagram, since it is a very private social media platform where you can only post pictures and videos.

Here is our recommendation for social media you should share in your resume if you have them:

  • Your LinkedIn profile
  • Your Facebook profile
  • Your Skype ID

If you don’t have a LinkedIn profile yet, seriously, make one. Trust us, it will come in handy.


Try to be as concrete as possible in the summary section, while still leaving room for further explanation in the experience section. We know that this is a fine line, but it’s possible.

Focus on pointing out your main achievements during your entire working experience. If you wish to do so, you can also mention your plans for the future and what exactly you are looking for.

Let’s look at the right and wrong example of writing the summary section.


A top-ranked sales manager recognized for contributing to record sales figures. Successfully created more than 20 long-term partnerships with new accounts. I have a demonstrated history of working in different teams made of international members. Advanced cold-calling techniques, presentation and negotiation skills helped me drive more than 3,000,000$ revenue in my working experience.


A top-ranked sales manager. Successfully created long-term partnerships with new accounts. I have a demonstrated history of working in different teams made of international members. Advanced cold-calling techniques, presentation and negotiation skills helped me do my job best way I can!


From these two examples, we see how the Right one has much more valuable information for the interviewer. He or she will have a greater understanding of what exactly you did and what you’ve accomplished by looking at the Right example.


In the experience section, use the fields to write down your main responsibilities and achievements.

Choose a couple of main ones and write them down in a couple of bullet points. Let’s take a look at the right and wrong example again:


Notice how the wrong example lacks any real information, other than where you worked in the past and how much time you spent there. Also, the wrong example has some irrelevant information.

If you’re applying for the position of a sales manager and you have experience in that area, noting down that you were a bartender will just open up more questions and take up unnecessary space on the resume.

Rather, always try to give concrete and concise information about what you did, what were your responsibilities, and how you achieved your goals. Always describe your work with both qualitative and quantitative information. Recruiters will notice that and keep you in mind for further selection.


Even though formal education is losing its worth in the eyes of employers, you should still note down your highest degree.

It’s true that a lot of employers nowadays are looking for people who can do the job right rather than highly-educated people, some companies still prefer candidates who have a college degree in their resume.


If we compare the right and the wrong example, we see that again, the wrong one lacks valuable information. Your GPA score should be mentioned if your grades were good.

Also, every additional activity you did during your studies will demonstrate how hard-working and devoted you are.

Avoid writing down unnecessary information, like your high school degree.

The recruiter might ask you about that on the interview, but there really isn’t any point in letting them know which high school you went to if you have a college degree. If you didn’t go to college, then feel free to write down the highest degree you have.


This section should show your best self! You need to split section into 3 different “types of skills”.

One is particularly related to the job that you are applying to as a sales manager and the other 2 are related to languages you speak, and other related skills that might increase your chances.

Sales manager skills are hard or soft skills you posses in the area of sales. Here you should write down every skill that helps you be a great sales manager!

Other skills are hard and soft skills which help you fit in the company, in a team, or in areas outside of sales.

The Language part is self-explanatory, but only put down the languages you know at least at a beginner level.

That means don’t overcrowd this section for the sake of painting a picture of yourself as a better candidate. Let’s take a look at the right and wrong example and dissect them:


We see that the wrong example is very un-organized and that only a couple of skills are mentioned.

We’ve said that we don’t condone overcrowding this section, but you should still use the fields you have to point out all of the hard and soft skills you’ve obtained during your studies and your working experience.


Now that we’ve covered every segment and you’ve seen examples of how a great resume looks, you are basically ready to create your own amazing resume!

But before that, let’s take a look at some advanced tips & tricks you should apply when going for a sales manager job position:

  • Include these main sales manager skillsSales team supervision, new account development, relationship building and maintaining, partnership upscaling, stakeholder management, complex negotiating, territory management, creating proposals, presenting, sales training, lead nurturing, closing strategies…
  • Include these main sales manager keywordsAchieved, influenced, established, coached, expanded, improved, trained, collaborated, closed…
  • Describe your experience with data/numbersWhenever you can, describe your experience with data instead of words. KPIs (Key Performance Indicators) you’ve measured can now be of great use to you! Instead of stating that you contributed to revenue growth, state that revenue increased by 7% because of your contribution!
  • Keep it at the length of one pageRemember that not everything should be in your resume, only the most important things considering the position you’re applying for. Rely on your LinkedIn profile to provide the information you couldn’t quite fit in the resume. Put yourself in the recruiter’s shoes, if you had to go through 300 resumes, wouldn’t you want them all to be short and to the point?
  • Use the same fontIf you are not a designer, don’t try to become one by experimenting with your resume. You are not applying for a designer position, and neither is that company looking for one. Keep it simple, use one font and you will be good.
  • If any sentence is too long, cut it or split itIt can happen that you go into too much detail when trying to explain something in the best way possible. This is why when you review your resume, check if any part is too long. If it is, simply split it into more parts or cut out a part of it. Sometimes, less is more, and this rule is especially true for resumes.
  • Make sure your resume doesn’t have any typosBut really, there isn’t an excuse for not checking your grammar. If book writers can check their 300+ pages, you can check this one page that may determine your next job. Not to mention that there are free apps available which can check this for you in a matter of seconds.
  • Be prepared to answer questions about your job switchingIf there’s a history in your experience section of you moving around jobs, expect questions about this. This doesn’t have to be bad. All you have to do is to be sincere. The chances are that that the reasons you left were valid, and by talking about them, you set clearer expectations about how you want to be treated and how you want your work-life to look like.


You might be a beginner at writing resumes and applying for jobs, and you might be an experienced candidate. Whatever the case may be, we wish you the best of luck in the search for an ideal opportunity for yourself!

Hopefully, by reading this article, you have seen that writing a resume doesn’t have to be a painful process and that everybody can do it.

We hope that you learned something new and that the guidelines you’ve read here will help you land your next dream job. We believe in you, you got this!

Sales Manager Resume: Samples & Complete Guide

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