A method of problem solving that can be utilized by any field of business; design thinking is a powerful tool. The components of design thinking center around four basic steps. To begin, the user of design thinking must define the problem. By beginning a problem solving process by correctly defining the need, the end result will be more likely to be a viable and effective solution. Secondly, develop a list of possible options. By developing a list of potential solutions that creatively solve the problem, more opportunities for ideas are compiled. Narrowing the options is the next step in the process – combining and refining the potential solutions until there are few clear options. Finally, select the most viable solution and put it into play.

Design thinking is a formal method of creatively solving problems. Unlike the scientific method of solving problems where one would start with a question and work towards a solution, design thinking begins with a solution and works to make it reality. Developed over the last sixty years, the process of design thinking began as a way of solving problems the world was facing in the pre-World War II era. Scientific advancements were quickly changing the world, and there was a wealth of creative thinking that was helping to create a new world.

In the constantly changing business world, the use of design thinking allows a business to integrate people’s needs with what is technologically possible and business savvy. As the steps to find new solutions to meet customer needs are worked through, the possibilities are endless for new innovations, new processes and new products. Repeated uses of design thinking will cultivate an environment of creative thinking, problem solving and customer driven business practices. For the business that seeks to be more innovative, design thinking will shape every aspect of their company, and will propel them to a greater level of success.