In a highly competitive marketplace, search engine optimizers have found an black hat SEO technique to maximize the use and business potential of content. This is called article or content spinning. An original article is rewritten by revising the content, changing words with the use of synonyms from a huge resource, all without detracting from the idea it communicates. For every spin, a new article is created. Hundreds of articles, each one new and unique, can be spun from a single base article.

There are two ways to execute content spinning:

  1. Digital Content Spinning: The article is run through a software that digs into a database working like a giant Thesaurus and text file. Words in the original article are digitally changed into synonyms that could explain just as well. The arrangement of words in sentences or syntax is shifted. Phrases and sentence clauses are altered. Everything could be done that would make the article read and sound like freshly- baked and different. And this process, just by clicking a command button, could be done as many times as one desires. A number of articles that convey the same idea, only expressed differently, are churned out before one’s eyes.
  2. Human Content Spinning: This kind of content spinning is done with human effort. Professional writers are hired to rewrite the article and turn it into a new, fresh product. The original article is viewed from a different angle, reimagined all again and written with a new, bright uniqueness.

Both processes work so that a single base article can be submitted to thousands of sites in different form content, preventing it from being labeled as spam. Accusations of plagiarism and duplication are likewise avoided. Both techniques make good time- and money-saving business sense. However, as in many business ideas, one inevitably proves better than the other.

In digital content spinning, problems surface, and these include low quality and inaccuracy. Substantial concept or an important detail about the business can also be lost in content spinning. Since words and phrases substituted come from the same bank, the uniqueness of each spun article may also wear out after the original is spun many times. Business names like Best Buy, Big Lots and country names like British Virgin Islands and Holy See are, of course, irreplaceable. But errors have been known to happen. A problem occurs when the digital spinning fails to recognize the context in which some words and phrases are used. Thus, there is the danger of “virgin” being auto-spun into “undefiled”, “Holy” into “sacred” and so on.

With human content spinning, problems that may arise from digital spinning are prevented. No self-respecting writer would want to apply a ludicrous adjective to the brand or company he is writing about. A middle ground can probably be reached to save this sensible, workable and perfectly legal idea. Some have been known to do 50% of each approach, thus performing a less time-consuming, yet even more thorough task. The human mind, in its superiority, always finds a way.