The chief sales officer (CSO) is typically a high level executive within a company or corporation, usually in charge of managing the marketing and sales-related activities of the company’s range of products and/or services. Though this C-suite executive’s day-to-day responsibilities may vary, he usually oversees the creation of sales strategies and studies sales numbers to assess how successful such strategies are. Commonly, this executive answers directly to the company’s chief executive officer (CEO).
Qualifications and Background
Most people in this role are in possession of a Master’s Degree and have no less than five years of professional experience in team leadership and management. The officer generally has wide-ranging experience and a professional background in managerial and sales roles.
Responsibilities:
The role of the chief sales officer usually starts with coming up with an overall sales approach or strategy for the company. The CSO must comprehend the varied requirements of various markets and take note of those requirements to come up with the right sales approach or strategy for those markets.
Other responsibilities that may be associated with a chief sales officer are mentioned below:
Delineate targets for growth
Qualify leads and concentrate on opportunities with maximum financial and strategic impact
