In every aspect of our daily life motivation is the key factor which allows us to achieve our set goals and strivings.

Whether it be business or personal goals, our self-confidence is sometimes not enough to make us want to accomplish greater things, but rather other people’s opinions as well.

And this is important mainly because we can’t understand how our work is seen through other viewpoints just by our personal beliefs and expectations.

What I’m trying to say is that in order for us to know if we are doing something the right way we need to see how other people react to it and accept that not everyone is going to be in favor of our work.

It’s impossible for everyone to agree on one thing and that’s basic human nature.

This is what makes us all unique and this world wouldn’t evolve to this stage that we are in right now if this wasn’t the case.


People more often than not will agree to anything which is related to their personal beliefs and will approve your work if it meets their own goals.

But a pat on the back for doing great work is sometimes not enough in order to be more successful and understand if you made a possible mistake.

This is where the haters come in.

Hate similar to love is a strong emotion and sometimes the line between both emotions is so thin that one quickly becomes the other with one huge mistake or large success.

We need to stop trying to understand why people hate something but rather accept, embrace and use that hate so we can learn from our mistakes, deal with conflicts and suppress our won anger towards people who think differently from us.

1. Accept Other Peoples Opinion

Let’s say you are selling an amazing product online and you see the reviews are filled with people who are pleased with the product explaining what they like about it and suddenly you come across someone whose opinion differs from everybody else’s.

Maybe the product didn’t match their desires or they simply don’t like one feature, either way, they will simply try to explain what they don’t like about the product or just straight up hate the product altogether.

This is normal and perfectly fine, use this to your advantage and always try to hear different opinions in order to understand more about what people think and expect from you.

2. Constructive Criticism

Don’t look at the hate as hate, even if someone completely discards your entire work by nitpicking every single detail which he or she thinks is wrong with your work, look at it as a guidance tool to see if something really is wrong and go from that.

Haters go in with the attempt to discourage you, but sometimes they don’t understand that they are giving you a valuable source of feedback which you can’t find among people who are satisfied with your work.

When you extract constructive criticism from hate, you are left with a blueprint for future development and improvement which is critical for your success in both short and long term business.

To put this in perspective of the example I gave earlier when you see a review of your product which completely bashes all aspects of it, next time when you release a different product which matches the haters’ interests you should expect to see less hateful reviews.

By doing this you are showing your consumers that you listen to what they say and don’t get demotivated by few hate comments but rather use them as a fuel for improvement and new ideas.

Keep in mind that no matter what you do to improve not only your business but also personal life that haters will always exist and they’ll try to point fingers at anything that they don’t like.

As I said, learn from this and you will have no problem climbing the steps for success.

3. Dealing with Conflict

I’m a calm person by nature but even I sometimes get angry when I see that my efforts aren’t appreciated like I expected them to be.

However, what I learned is that no matter how much the hate affects you, never let it control your life and possibly make you spew hatred back because you won’t be able to move the next step further in your personal development.

Instead what you should do is try to cope with the hate and try to understand why someone hates the things you are doing.

I’m going to make a list about why people hate later, but for now, bear in mind three things:

  • Hate is pure and natural emotion – Some people can better explain why they hate someone or something than why they love it.
  • Hate brings fame – I know no one likes to be hated but if you are liked by many and hated by few, even that small minority will talk about you giving meaning to your work without even realizing it.
  • Be the better person – As I said, you shouldn’t act the same way as haters do by hating on them, instead, you should be thankful for their comments because you can pull out helpful advice so try to be as kind as possible when you are dealing with haters.

4. Haters Bring Views

I’m going to give you a more specific example of how haters can actually boost your success and even profit by redirecting your attention to YouTube advertisement.

In this modern era where billions of people watch YouTube every day and follow certain content creators or listen to their favorite artists, we can all notice that advertisement is placed in almost every single video.

Some people don’t mind the ads but some really hate them, for companies, on the other hand, they are a huge source of income and I will explain how haters have an impact on them.

  • YouTube drama – Anyone who watches popular content creators will certainly know what I’m talking about. When there is an argument between two or more YouTubers, the audience goes crazy and they stack up views and more views mean more advertisements are being viewed so it’s a win-win situation for everyone.
  • Hate comments – Following the cycle of the drama, people who have something negative to say will rush to the videos the drama is about and will post hateful comments and again this brings views to the creator and profit to your company.
  • Hot topic – Some dramas end very fast, but some still catch peoples’ attention even if it is old news so there are going to be more videos on that topic meaning that the chance of your advertisement being viewed goes up and you don’t even have to do anything.

Some would argue that using someone else’s fame for personal gain is a bad thing but knowing that you have no control over whether a YouTube drama is going to occur or not and also don’t even maybe know that it exists, I see nothing bad in getting more profit out of YouTube ads you pay for being aired.

This way you are benefiting from other peoples’ haters without even being involved in the hate and as bad as it sounds it does really impact your success in terms of advertising your product through YouTube ads.

Who said that you need to suffer from hate personally in order to be successful anyways?

5. Try not to Provoke Hate in the First Place

I know I said that some people will hate your work regardless of what you’re doing but now I want to talk about how to avoid hate in the first place or at least get far less hate and what to do with the hate that you do get.

If you know that for example a product is a bit unusual or maybe you are planning to introduce a brand new product never before seen on the market, do know that right off the bat you can get hateful comments about it just because you were inconsiderate about the consumers’ taste, values, beliefs etc.

What I’m saying is if you are for example selling t-shirts, try to avoid using political, religious, or other logos which can provoke hate and criticism.

This will not only affect your sales in a negative way meaning fewer people will buy the product but also your reputation could be at stake and you won’t have positive feedback from even the people who love your other products.

Do some research on the market you are placing your product on, it can be hard to know from what background your consumer comes from, but learn from your previous sales and always be open-minded when it comes to giving your consumers what they want and avoid things that might be controversial.

6. Learn from Your Mistakes

Humans are not perfect creatures and we all make mistakes but not many people stop and ask themselves what they did wrong mainly because they feel that they haven’t done anything wrong in the first place.

In these kinds of situations, haters do really come useful because they don’t have mercy when it comes to pointing out other peoples mistakes.

If you’ve taken to account everything I said previously I’m sure that you’ve learned, if not to cope with, then at least to accept hateful comments for what they are – a sign that there is always room for improvements.

Listen to hateful comments more carefully than to the praiseful ones because, and I can’t stress this enough, you will always find more new ideas and ways of getting more successful by seeing what someone doesn’t like about your work.

If you make a mistake and see that it has backlashed try learn from it and make progress by doing so, don’t make the same mistake twice by only listening to positive feedback and not caring what people who don’t agree with you think.

7. No Matter What You Do, Be Humble

Don’t expect from people to appreciate what you do just because you either put a lot of effort into it or you simply think that you are doing something good.

I don’t expect from you to give me a high-five just because you like my article and even if that means something to me I would rather have you listen to what I have to say than to praise my literacy skills.

Whether you have a company worth millions or have just entered the world of entrepreneurship you have to understand that being humble about what you do can have a great impact on your success.

People tend to criticize less someone who is down-to-earth than someone who is pretentious and thinks he is better than everyone else.

It doesn’t matter what your job is, people can have a sense of who you are as a person just by looking at your product, viewing your advertisement or even listening to your new ideas.

And this either attracts their attention or pushes them away.

A great example would be luxury brands which even if they have made a name for themselves by offering high-quality goods, they tend to overprice everything, make high-end fashion pieces and even come up with bizarre ideas just because they are already selling their products and collecting profit.

And although many famous people and people who can afford those kinds of products to buy them, for the average person it all just seems a bit odd.

The majority of us just want to get the quality that we pay for and people tend to give their respect more to the companies that are unpretentious about their products.

8. Don’t Let Anything Demotivate You

We’ve talked about making mistakes, but one of the biggest mistakes you can make is letting someone or something keep you away from your goals.

It’s hard enough to have self-confidence yet alone dealing with criticism left and right and that being said you need to learn to keep your head high when the going gets tough.

Avoid having any emotions when you hear the hateful commentary, and I know this is easier said than done but it will mean a lot to you in the long run and will motivate you to keep trying and to do your best.

We have to be honest with ourselves in every given moment, so if you for some reason see that your effort isn’t appreciated as much as you expected it to be and maybe you’ve been doing something wrong from the get-go.

If you do find yourself surrounded with criticism try to look at things from a different angle, try to see what exactly is that thing that someone thinks you’ve done wrong and if you partially agree with them it means that it’s time to change something.

With all this being said, use every bit of hate as fuel for motivation and progress rather than just peoples’ opinion because it can have a counter-effect on your ambition to be successful.

9. Haters are Going to Hate You Regardless

I’ve mentioned this before but I need to point out some key elements when it comes to using hate as a fuel for success.

It doesn’t matter how much you try to avoid being hated by some people, haters always exist and they don’t seem to be falling in numbers any time soon.

On the contrary, the more you are successful the more haters you will attract so it doesn’t even matter what you do you will always be a thorn in someone’s eye.

Focus on what is important and that is you, stop worrying what other people think of you but do listen carefully.

The main mistake I see people who have big businesses are making is that they focus too much on the hatred itself and don’t focus on the great scheme of things.

When you stop being fearful of hate you will prosper much quicker than someone who is taking everything personally because that means that they lack self-confidence.

Don’t be that guy.

10. Hate Means You are Doing Something Important

Last but not least, I want to talk about what hate actually means in terms of either business or life itself.

It means that you are doing something, whether it is a small step for you, for the haters it’s a huge leap, otherwise, they wouldn’t start hating you.

Haters are jealous of other people and they express their anger because they feel superior to them when they try to undermine their success so they can feel better about themselves.

Knowing this you should use it to your advantage and work on yourself to give them less of a reason to hate you.

But as you get more successful as we discussed, you will get more hate, so it’s a never-ending cycle of hate and progress, which can sometimes be tiring but also fun, depends on how you look at it.

If you start to notice that you have haters who for example criticize your latest product that you’ve worked so hard on, stop and think for a second how you would know if the product is any good or not?

People who generally like your products will say good things about this new one, but haters are going to point out every single thing that they think is wrong with it and this is your fuel for success.

Embrace that and you will go places, try to ignore it and you will make the same mistake over and over again.


I said at the beginning of the article that I’m going to make a list of reasons why people hate just to give you some answers if you happen to have questions regarding all the things we talked about today.

  1. People who are less successful are more hateful towards people who are doing something in their life – inferiority complex.
  2. Take every criticism with a grain of salt – not every hater knows what he is talking about.
  3. Focus on both the compliments and hate – it means you should read between the lines of both types of consumers so you could understand better what they want.
  4. Be thankful to haters, they are giving you helpful tips remember.
  5. Haters don’t have an effect on people who appreciate your work so you don’t need to worry about the hate being spread among all of your consumers.
  6. Once you get over the initial anger which hates sparks everything else will be a walk in the park.

There are always plenty more reasons why people hate on things, but that is a matter of psychology and nature and not something we can control.

Our whole human civilization is full of hate which leads to wars but if we would all make that large leap into better understanding our differences the world would be a better place.


I hope that I’ve shed some light on the topic of hate and how to deal with it and also how to use it for your advantage especially if you have a business which is open to receive criticism from its consumers because it helps you move forward and also figure out what your next move should be.

And if you find yourself not being able to accept the hate even after reading all of this, start by at least appreciating that someone made time to leave a hateful comment about your work and go from that.

The faster you accept the fact that you won’t be able to avoid hate altogether the more you will learn how to deal with it and how to benefit from it.

Nevertheless, if you found something in this article that you don’t agree on or if you think I’ve missed an important point, feel free to leave a comment and I will use one of my own tips that I’ve explained here to make the next article better.

Haters Gonna Hate: 10 Ways to Use Haters as Fuel for Success

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