Rapp
Careers at Rapp
Mission
Rapp’s mission is to perfectly align brands and people.
History
Rapp has become well known in recent years because of its flagship product, the RAPP Core Dialog. This software allows brands to meaningfully connect with consumers in real-time on the basis of the customer’s interests and preferred method of communication. Despite its recent prominence, Rapp is a company with a long history.
It was founded in 1965 in New York as an independent arm of Foote, Cone and Belding. Specializing in marketing, the new unit was led by Stanley Rapp. Profitable from the time of its founding, Rapp found itself with some reputable customers. Its clients included Encyclopedia Britannia, Famous Artists Schools and Film Corp. of America. The endurance of these brands is a testament to the effectiveness of RAPP’s marketing methods.
In 1969, Rapp split from its parent company Foote, Cone and Belding and became an independent firm with some of the same clients from FCP. Within six months of this split, Rapp managed to double its earnings from $3.5 million to $7 million. It soon became the third largest advertising agency in the United States.
In 1971, Rapp merged with Stone & Adler of Chicago. The new company had combined earnings of over $10 million and clients such as Time-Life books and Ziff-Davis publishing. By 1976, Rapp and Stone & Adler parted ways, with Rapp becoming a subsidiary of marketing giant Doyle Dane Bernbach. By 1988, Rapp had gone through several mergers to become one of the largest advertising agencies in the world. In 2001, Rapp had a gross income of $360.2 million.
With the Core Dialog product, Rapp has moved into the digital advertising space. Rapp now focuses on five crucial elements of what it calls “social plasma” – customer-managed relationships (CMR), social engagement, mobile, digital and commerce. Rapp is now a division of Omnicom Group. Its current CEO is Marco Scognamiglio.
