Careers at Lexmark International
Mission
Lexmark International is a manufacturer of laser printers and imaging equipment, and a developer of enterprise software products, including enterprise content management, business process management, and document output management platforms.
History
Lexmark International was formed in 1990 by private investment firm Clayton, Dubilier and Rice following its acquisition of IBM Information Products Corporation, the printer and printer supplies arm of software giant IBM, as part of a leveraged buyout.
Following the Company’s formation, Lexmark International representatives, the majority of whom were former IBM officials, sought to establish the Company as a leader in the laser printer market, which at the time was dominated by Hewlett Packard. In the intervening years Lexmark International has successfully established itself as a market leader, and has developed a suite of additional enterprise software products and solutions.
Lexmark International was listed on the New York Stock Exchange in 1995. It continues to trade publicly and has a market capitalisation of $2.37 billion.
The Company, however, is set to return to private hands with China’s Apex Technology, alongside PAG Asia Capital and Legend Capital Management, reportedly having agreed to acquire Lexmark International in an all-cash deal valued at $3.6 billion. Lexmark International had been forced to explore alternative strategies as its executives and shareholders had deemed that its share price did not to accurately reflect the Company’s true value.




Business model of Lexmark International
Customer Segments
Both Lexmark International’s laser printing and imaging products and enterprise software solutions are targeted primarily at business customers. The Company serves business across multiple sectors, including the healthcare, financial services and insurance industries. A significant portion of the Company’s revenue is also derived from contracts with the US federal, state and local governments, as well as international governments and agencies.
Lexmark International’s native US remains its largest single market; however, the majority of the Company’s sales come from its international customers. Around 35% of the Company’s international sales come from within Europe, the Middle East and Africa. Lexmark International also sells products and services across North and South America, Asia, the Pacific Rim and the Caribbean.
Value Propositions
Lexmark provides value to its customers in the form of quality, dependable physical products and efficient and versatile enterprise software solutions.
The Company’s commitment to innovation and development helps to maintain this value, retain existing customers and attract new clients.
Lexmark provides a wealth of free learning and technical support resources to its customers, and allows customers to interact with one another through its community forum.
The quality of Lexmark’s products and services is enhanced through the Company’s collaboration with companies from a range of sector and jurisdictions, notably strategic alliances with high-profile companies associated with quality, including Microsoft, Canon and SAP.
Channels
Lexmark International’s portfolio of software solutions and laser printing hardware can be viewed on the Company’s website at www.lexmark.com. Products, however, cannot be purchased from the Company online, instead customers must contact members of the Lexmark International sales team.
Lexmark International also collaborates with a network of resellers that are authorised to sell the Company’s products either online or in physical stores.
Customer Relationships
While Lexmark International’s products and services can be viewed online, they are not available on a self-service basis. In order to make a purchase, customers must contact one of Lexmark’s international sales teams directly, or request for a sales representative to contact them, in order for the Company to more accurately fulfil the individual needs of each client.
Lexmark International also provides personalised technical support to its customers both online and over the phone, in addition to making a range of learning, training and troubleshooting resources available on its website.
The Company interacts with its customers directly, keeping them updated with company developments, through its news section, blog, newsletter and social media accounts, including with Twitter, Facebook, LinkedIn, and YouTube. The Lexmark International website also hosts a community forum for users of its enterprise software products.
Key Activities
Lexmark International is a developer, manufacturer and supplier of printing, imaging, device management, managed print services, document workflow, and business process and content management solutions.
The Company has two operating segments: Imaging Solutions and Services and Enterprise Software.
- Its imaging solutions segment provides colour and monochrome laser printers and supplies, software applications, and software solutions.
- The enterprise software segment provides a range of enterprise content management, business process management, document output management, customer communications management, process analytics, and enterprise search software products and solutions.
The Company also manages a network of partners that supplement Lexmark International’s own capabilities, and provides ancillary and technical support services to its customers.
Key Partners
Lexmark International’s development of laser printing, imaging and enterprise software products is supported by a network of partner companies.
The Company organises its partners into four main categories:
- reseller partners, comprising consulting companies that assist in marketing and selling Lexmark International products in return for being able to provide greater functionality to their customers;
- technology partners, comprising software developers which help the Company to develop effective solutions in return for access to resources;
- solution partners, comprising systems integration and referral partners that provide various support services; and
- channel partners, which assist in the sale and distribution of Lexmark International products.
These partners include resellers Advisaris, E.Novation, Loffler, Zirtex Systems, Plus Technologies and Active Navigation. The Company also has strategic alliances with high-profile companies such as Microsoft, Accenture, Fujitsu, Oracle and IBM.
Key Resources
Lexmark International’s key resources are its product designs and technology, its IT infrastructure, its manufacturing facilities, its supply chain resources, its distribution and sales networks and its personnel.
There are more than 150 patent applications filed with the US Patent and Trademark Office in Lexmark International’s name, including applications entitled ‘Portion of a display screen with icon’, ‘Laser printer toner cartridge’ and ‘Replaceable unit for an electrophotographic image forming device having positioning features for electrical contacts’.
Cost Structure
Lexmark incurs costs in relation to the operation of its manufacturing facilities – including the acquisition of supplies, the research and development of new products and solutions, the maintenance of its IT infrastructure, the management of its distribution and sales channels and the retention of its personnel.
The Company has more than 12,500 employees worldwide, representing costs in the form of salaries and benefits, and, in addition to its many manufacturing plants, the Company operates a number of offices that accrue costs in the form of utilities and rent.
Revenue Streams
Lexmark International generates revenue through the sale of physical laser printing and imaging products and enterprise software solutions. The Company has reportable segments: Imaging Solutions and Services, and Enterprise Software. Around 54% of the Company’s revenue is derived from international sales, including exports from the US, with Europe, the Middle East and Africa accounting for 35% of worldwide sales.
In 2015 Lexmark International generated annual revenue of $3.55 billion, down from $3.71 billion in 2014. In 2015 sale of products accounted for around $2.89 billion in annual revenue. No one customer accounted for more than 10% of the Company’s total revenues in 2015.
Our team
info: Paul has served as Lexmark International’s Chairman since 2011, having already been appointed the Company’s President and Chief Executive Officer the previous year. Rooke is a long-serving Lexmark International employee, having first joined the Company at its inception in 1991. He has held multiple roles in his 25-year career at Lexmark International, including President of Worldwide Supplies Distribution Division and Vice President of Worldwide Marketing and US Sales within the Imaging Solutions Division. He went on to be appointed President of Lexmark’s former Printing Solutions and Services Division in 1999 and president of the former Imaging Solutions Division in 2007. Rooke began his career in as a manufacturing engineer at IBM, moving into various other roles at the company before joining Lexmark International. Rooke holds a bachelor’s degree in Mechanical Engineering from the University of Michigan and a master’s degree in Business Administration from the University of Kentucky.
info: Reynolds has served as Lexmark International’s Vice President and President of Enterprise Software since 2015, joining the Company as part of its acquisition of software company Kofax where Bish had served as Chief Executive Officer at Kofax since 2007. In his current role he is responsible for the strategy, execution and executive team leadership of Lexmark’s enterprise software portfolio. Bish is an industry veteran, having worked within the enterprise software space for 20 years. His first senior role within the industry was as President and Chief Executive Officer at Unibase Systems. In 1989, he co-founded Captiva Software Corporation, which became a leading provider of input management solutions. He served as the company’s President and Chief Executive Officer until its acquisition by EMC Corporation in 2005. Following the acquisition, he served as Vice President of EMC’s Enterprise Software Group until 2006. Bish holds a bachelor’s degree in Business Administration from Pennsylvania State University.
info: David has served as Lexmark International’s Vice President and Chief Financial Officer since 2015. Reeder has previously held a number of senior financial executive roles. In his early career he served in finance, manufacturing and operations management roles at Broadcom Corporation, Texas Instruments and the Millipore Corporation (now EMD Millipore). He went on to join Cisco, where he served as Vice President and Chief Financial Officer of its Enterprise Networking Division, ultimately leaving the company to join Electronics for Imaging, where he served as Chief Financial Officer until joining Lexmark International in 2015. Reeder holds a bachelor’s degree in Chemical Engineering from the University of Arkansas and a master’s degree in Business Administration from Southern Methodist University.