IMImobile
Careers at IMImobile
Mission
IMImobile’s mission is to help organizations embrace mobile technologies so they can engage better with their customers in the digital world.
Business segments
IMImobile is a provider of cloud communications software and solutions. The firm operates three reportable business segments based on geography: Europe and Americas, India and South East Asia (SEA), and Middle East and Africa (MEA).
Founding story
In 1999 Shyam Bhat founded IMImobile, a software and solutions firm that aimed to help organizations use digital and mobile technologies to effectively engage and communicate with their customers. The company’s technologies act as a layer of software between existing information technology systems, customer touchpoints, and business processes across digital channels.
The ultimate goal of IMImobile’s solutions was to lower the costs of digital service delivery. In 2000 the company embraced a managed service model. In 2001 it began developing DaVinci Evolved Service Platform (ESP), a mobile service delivery platform, with the objective of giving telecommunications operators a flexible foundation for delivering new services to their subscribers.
Over the next few years the company was able to garner various investments due to its potential. These included $3 million in a Series A round led by Spark Ventures in 2005, $10 million in a Series B round led by FirstMark Capital in 2006, and $13 million in 2009. In 2014 IMImobile completed an initial public offering and was allowed into the AIM market of the London Stock Exchange.
Benefits at IMImobile
Business model of IMImobile
Customer Segments
IMImobile has a segmented market business model, with customer groups that have slightly different needs. The company targets its offerings at organizations in the mobile communications, media, retail, gaming, utilities, banking, and government sectors.
Value Proposition
IMImobile offers two primary value propositions: performance and brand/status.
The company demonstrates strong performance through tangible results. As an example, its client O2 used its IMIcampaign solution to enhance customer satisfaction and increase revenues.
The company has established a strong brand due to its success. It has more than 850 employees worldwide operating out of offices in Hyderabad, Dubai, Johannesburg, and Atlanta.
Its solutions are deployed in over 60 countries and process billions of digital touchpoints per month. Lastly, its many prominent customers include AT&T, France Telecom, Orange Group, Telefonica, Universal Music, BBC, and Vodafone Group.
Channels
IMImobile’s main channel is its direct sales team. The company promotes its offerings through its website, social media pages, and participation in industry events such as forums, expos, summits, symposiums, and conferences.
Customer Relationships
IMImobile’s customer relationship is primarily of a self-service, automated nature. Customers utilize its products while having limited interaction with employees.
Key Activities
IMImobile’s business model entails designing and developing its solutions for customers.
Key Partners
IMImobile’s key partners are the suppliers that provide it with the equipment and materials it needs to develop its products.
Key Resources
IMImobile’s main resources are its human resources, who include the engineers that design and develop its products, the sales employees that promote it, and the customer service personnel that provide support.
As a startup it has relied on funding from outside parties, raising $26 million from two investors as of November 2009.
Cost Structure
IMImobile has a cost-driven structure, aiming to minimize expenses through significant automation. Its biggest cost driver is cost of sales, a variable cost. Other major drivers are in the areas of sales/marketing and customer support/operations, both fixed costs.
Revenue Streams
IMImobile has one revenue stream: revenues it generates from the sale of its products to customers.
