Capgemini
Careers at Capgemini
Mission
Capgemini’s mission is to create and deliver business and technology solutions that fit clients’ needs and drive the results they want.
Business segments
Capgemini is a provider of consulting, technology, and outsourcing services. The company operates four reportable business segments:
- Consulting Services – Services designed to enhance the performance of organizations based on in-depth knowledge of client processes and industries
- Local Professional Services - Services that provide support and assistance to internal IT teams within client companies
- Application Services - Services that develop, deploy, and maintain IT applications covering the company’s system integration and application maintenance activities
- Other Managed Services - Services that integrate, manage, and/or develop client’s IT Infrastructure systems (or that of a group of clients), transaction services, on-demand services, and/or business activities (e.g., Business Process Outsourcing)
History
Serge Kampf studied Economics and Law in college, but after graduating he worked as a salesman for Bull, a French computer systems manufacturer. He rose quickly, becoming Director of its operations in the Grenoble region of France. However, after the firm was sold to GE, he left. He spent a short time working for an industrial baker, but not long afterwards decided to launch his own company.
Kampf decided to make his entry into the burgeoning computer industry. This was ironic, as he personally hated the devices, but he saw the growth potential of the market. He planned to focus on software services, believing that major companies would eventually need professional experts to handle their information technology needs. So in 1967 he founded Sogeti with a few partners.
While most competitors were focusing on Paris, Kampf targeted his offerings at the Grenoble region, which was underserved by the industry. This enabled the firm to achieve rapid success, generating revenues of FFr 1.5 million by the end of the first year. Its client base of corporations and governement agencies grew as more organizations utilized computers for their data needs.
The next few years saw several milestones. Sogeti launched its first subsidiary in 1968, in Switzerland. It also expanded through new offices in France and numerous acquisitions. In 1974 it engaged in a hostile takeover of CAP, a French IT firm, and acquired Gemini Computer Systems. The company became Cap Gemini Sogeti, and went public in 1985. Its name was shortened to Capgemini in 1996.
Logo © by Projetwiki 2016 (Wikimedia Commons) under CC BY-SA 4.0
Benefits at Capgemini
Business model of Capgemini
Customer Segments
Capgemini has a mass market business model, with little differentiation between customer segments. The company targets its offerings at organizations of all types seeking consulting, technology, and outsourcing services. That said, it is noted for its expertise in the public sector and the utilities, financial services, consumer products, retail, and telecommunications industries.
Value Proposition
Capgemini offers two primary value propositions: performance and brand/status.
The company has demonstrated strong performance. It maintains a program called Accelerated Solutions Environment (ASE) that has been used by over a third of FTSE 100 and Fortune 500 firms. The purpose of the initiative is to gather key stakeholders from different functions within a given organization so they can work together to come up with creative solutions. This activity occurs in events lasting one to three days, hosted by an Accenture ASE facilitation team. The program has generated many specific positive outcomes, including the following:
- A Fortune 500 firm reduced more than $4 billion in procurement spending
- A fashion company integrated an end-to-end operations planning and sales process
- An international telecommunications provider identified five new "blockbuster" products
The company has established a strong brand as a result of its performance. It is one of the world’s largest consulting firms with 180,000 employees in more than 40 countries, and 2015 revenues of €11.9 billion. In addition, it has won many honors, including the following:
- SAP Pinnacle Award for Services Transformation Partner of the Year (2015)
- Recognition as the “Best Performing Brand” by the Managing Partners’ Forum for Management Excellence (2015)
- Placement in the “Winner’s Circle“ for Finance BPO by HfS Research Blueprint (2015)
- Recognition as the “World’s Most Ethical Company“ by the Ethisphere Institute three years in a row (2013 – 2015)
- Cisco Supplier Quality Award for Delivery Excellence (2014)
- Recognition as a Leader in the SAP Services Report by Forrester Research (2014)
- Recognition as a Leader in Gartner’s Magic Quadrants for Global F&A BPO, SAP Application Management Service Providers, and Oracle Implementation Services (2014)
- Three Partner Excellence Awards from Pegasystems (2014)
Channels
Capgemini’s main customer acquisition method are the extensive networks of its partners. The company promotes its offering through its social media pages and participation in various financial, business, and recruitment events.
Customer Relationships
Capgemini’s customer relationship is primarily of a dedicated personal assistance nature. Customers receive one-on-one assistance from its employees.
That said, there is a self-service component. The company’s website features a “Resources” section that includes numerous self-help tools, including books, brochures, case studies, fact sheets, reports, presentations, demos, and infographics. There is also a community element in the form of a forum called “Expert Connect”, where over 1,453 company experts make themselves available online to share insights and answer questions.
Key Activities
Capgemini’s business model entails designing and developing its problem-solving solutions for clients.
Key Partners
Capgemini maintains the following partnership programs:
Global Technology Partners – The company maintains alliances with leaders in the technology industry in order to identify major trends and make them available as soon as possible to its customers. Specific partners include Cisco, Dell, EMC, Fortinet, Google, HP, IBM, and Intel.
Consumer Products & Retail Alliance Partners – The company works with various tech firms to provide clients with cutting-edge solutions specific to the consumer products and retail industries. Specific partners include SAP, JDA, Oracle, Salesforce, and RedPrairie.
Key Resources
Capgemini’s main resources are its human resources, including its staff of consultants who maintain expertise in various industry sectors and its technology employees who help design solutions.
Cost Structure
Capgemini has a value-driven structure, aiming to provide a premium proposition through significant personal service. Its biggest cost driver is cost of services, a variable expense. Other major drivers are in the areas of sales/marketing and administration, both fixed costs.
Revenue Streams
Capgemini has one revenue stream, the fees charged to its clients for its selection of services. These fees vary by type of client and individual project.
